Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strate…
With shortened business cycles, increased competition, and rapidly changing technologies, companies need to be more nimble than ever. They must narrow the gap between strategy formulation and opera…
No company, however successful, can coast happily along forever doing more of the same. In today?s fast-moving business world products can become obsolete almost as soon as they hit the shelves; to…
Students are already strategists in their personal lives. This concise text, intended primarily for undergraduate seniors and MBA students, provides students with the know-how to apply effective st…
In this new book the authors set out to identify, consider, and compare some of many differing theories of strategic management. From economic, psychological, and sociological perspectives the book…
"The definitive, up-to-date guide to airport planning and management. Fully revised, updated, and reorganized to reflect the latest advances in the aviation industry, Airport Planning and Managemen…
Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E…
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The…
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Bel…
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertisi…