This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart p…
The Problem With Interest is the publication of the first edition in 1997, the book has a good information and ideas, and continues to provide a practical commentary on the extent to which usury is…
Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for or…
RISK MANAGEMENT APPROACHES FOR FIXED INCOME MARKETS "Golub-Tilman will, I believe, become an absolutely essential reference text for fixed income portfolio managers, traders, issuers, and scholars.…
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Air…
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few pub…
Penelitian ini bertujuan untuk menganalisis pengaruh greenwashing dan rangkap jabatan terhadap kinerja perusahaan (firm performance) yang diukur melalui Return on Equity (ROE), serta menguji peran …
Upaya pemerintah untuk mensinergikan Badan Usaha Milik Negara (BUMN) terus digencarkan. Strategi pembentukan holding diharapkan membuat BUMN solid dalam pengelolaan perusahaan. Terbentuknya sinergi…
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