Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the …
An approach that blends theory and practice with real-world data analysis. International Financial Management seamlesslyblends theory with the analysis of data, examples, and practical case situati…
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting,…
Operations Strategy: Competing in the 21st Century addresses the basic decisions leaders of operations must address: vertical integration, capacity, facilities, process technology, information tech…
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…
Kinicki, Organizational Behavior 3e develops students' problem-solving skills through a unique, consistent, integrated 3-step Problem-Solving Approach that lets them immediately put research-based …
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting thei…
Berbagai tantangan akan dihadapi oleh organisasi dan pemimpin pada organisasi sektor publik seperti era disrupsi teknologi, era volatility, uncertainty, complexity, dan ambiguity (VUCA) serta refor…