The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students an…
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting,…
Operations Strategy: Competing in the 21st Century addresses the basic decisions leaders of operations must address: vertical integration, capacity, facilities, process technology, information tech…
This best text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a pre…
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help s…
Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects …
For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges…