Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepa…
Frank T. Rothaermel wrote Strategic Management from the ground up because the world has changed dramatically since January 2020. Events such as the COVID-19 pandemic, social justice movements, war,…
Table of contents 1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Pr…
Crafting & Executing Strategy The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all o…
Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business organi…
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …