THE STRATEGY GAP: LEVERAGING TECHNOLOGY TO EXECUTE WINNING STRATEGIES
With shortened business cycles, increased competition, and rapidly changing technologies, companies need to be more nimble than ever. They must narrow the gap between strategy formulation and opera…
- Edition
- -
- Call Number
- 658.4012 COV s
SMART BIG MOVES: THE STORY BEHIND STRATEGIC BREAKTHROUGHS
No company, however successful, can coast happily along forever doing more of the same. In today?s fast-moving business world products can become obsolete almost as soon as they hit the shelves; to…
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- -
- Call Number
- 658.4012 STR s
STRATEGIC MANAGEMENT: LOGIC AND ACTION
Students are already strategists in their personal lives. This concise text, intended primarily for undergraduate seniors and MBA students, provides students with the know-how to apply effective st…
- Edition
- -
- Call Number
- 658.4012 HUF s
STRATEGIC MANAGEMENT: A MULTI-PERSPECTIVE APPROACH
In this new book the authors set out to identify, consider, and compare some of many differing theories of strategic management. From economic, psychological, and sociological perspectives the book…
- Edition
- -
- Call Number
- 658.4012 JEN s
AIRPORT PLANNING & MANAGEMENT
"The definitive, up-to-date guide to airport planning and management. Fully revised, updated, and reorganized to reflect the latest advances in the aviation industry, Airport Planning and Managemen…
- Edition
- 6th. Ed
- Call Number
- 387.736068 YOU a 6th
COMPETING FOR ADVANTAGE
Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E…
- Edition
- 2nd. Ed
- Call Number
- 658.4012 HOS c 2nd
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of mark…
- Edition
- 10th. ed
- Call Number
- 658.575 CRA n 10th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and for…
- Edition
- 12th. Ed
- Call Number
- 658.8 KER s 12th
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