BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
BUSINESS ESSENTIALS: GLOBAL EDITION
Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics,…
- Edition
- 10th. ed
- Call Number
- 650 EBE b 10th ge
OPERATIONS STRATEGY
Operations Strategy is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way…
- Edition
- 3RD. ed.
- Call Number
- 658.5 SLA o 3rd
BUSINESS MARKETING MANAGEMENT: B2B
BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing …
- Edition
- 9th. Ed
- Call Number
- 658.8 HUT b
BUSINESS MARKETING MANAGEMENT: B2B
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
- Edition
- 11th. Ed
- Call Number
- 658.8 HUT b 11th
BUSINESS MARKETING MANAGEMENT : B2B
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
- Edition
- 12th. Ed
- Call Number
- 658.804 HUT b 12th
BUSINESS RESEARCH METHODS
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the …
- Edition
- 9th. Ed
- Call Number
- 658.0072 COO b 9th
INTERNATIONAL FINANCIAL MANAGEMENT: INTERNATIONAL EDITION
An approach that blends theory and practice with real-world data analysis. International Financial Management seamlesslyblends theory with the analysis of data, examples, and practical case situati…
- Edition
- 2nd. Ed
- Call Number
- 658.1599 BEK i 2nd ie
BUSINESS ESSENTIALS: GLOBAL EDTION
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting,…
- Edition
- 9th. ed.
- Call Number
- 658 EBE b 9th ge
OPERATIONS STRATEGY: COMPETING IN THE 21ST CENTURY
Operations Strategy: Competing in the 21st Century addresses the basic decisions leaders of operations must address: vertical integration, capacity, facilities, process technology, information tech…
- Edition
- 1st. ed
- Call Number
- 658 BEC o
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