Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap sikap konsumen (brand attitude), loyalitas merek, kesadaran merek, dan electronic Word of Mouth (eWOM) dalam memen…
This new international edition provides increased coverage of the procedures for estimating the cost of capital, expanded coverage of risk management techniques and the use and misuse of derivative…
The Third Edition of International Accounting provides an overview of the broadly defined area of international accounting, but also focuses on the accounting issues related to international busine…
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This current, accurate and detailed industry guide for financial service professionals examines life and health insurance simultaneously from the viewpoints of the buyer, the advisor, and the insur…
Strategic Marketing Sustaining Lifetime Customer Value Perkembangan dunia usaha atau bisnis tidak terlepas dari pengaruh perubahan lingkungan dan kondisi bisnis itu sendiri. Perubahan lingkungan sa…
Quiet quitting atau "berhenti secara diam-diam" merupakan suatu konsep atau fenomena di mana karyawan menurunkan dedikasi, antusiasme, komitmen, dan partisipasi mereka di tempat kerja atau organisa…
Risiko adalah suatu keniscayaan di dalam kehidupun. Selama ada ketidakpastian, maka selalu ada risiko yang menghadang, Dunia bis adalah dunia yang dinamis dan bergerak cepat. Ada kalanya risiko sul…
From the Inside Flap "Many of the best and most successful corporations in the world have adopted the Leadership Pipeline model as the core framework for their efforts on the human side of their b…
Nobel Prize winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and new co-author Marc Melitz of Harvard University, continue to set the standard for International Economics cours…