GLOBAL MARKETING: GLOBAL EDITION
Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach o…
- Edition
- 9th. Ed
- Call Number
- 658.848 KEE g 9th ge
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
BUSINESS ETHICS NOW
Bussines Ethic now 5th Edition is the books about How we function when ethical challenges arrive in our "real" lives is the framework from Andrew Ghillyer's. This application-based text takes the …
- Edition
- 5th. Ed
- Call Number
- 174.4 GHI b 5th
BUSINESS ESSENTIALS: GLOBAL EDITION
Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics,…
- Edition
- 10th. ed
- Call Number
- 650 EBE b 10th ge
OPERATIONS STRATEGY
This book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features : Comprehens…
- Edition
- 4th. Ed
- Call Number
- 658.5 SLA o 4th
OPERATIONS STRATEGY
Operations Strategy is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way…
- Edition
- 3RD. ed.
- Call Number
- 658.5 SLA o 3rd
BUSINESS MARKETING MANAGEMENT: B2B
BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing …
- Edition
- 9th. Ed
- Call Number
- 658.8 HUT b
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