The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the curre…
As competitors strive to win the war for talent, effective human resource management is necessary to gain true competitive advantage in the marketplace. Three challenges companies face are sustaina…
21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of…
In a market economy, the allocation of economic resources is the outcome of many In private decisions. Prices are the signals operating in a market economy that direct economic resources to their b…
Ada dua permasalahan dasar yang dihadapi penelitian bidang manajemen, psikologi, ilmu sosial dan perilaku pada umumnya, yaitu hubungan kausal di antara variabel-variabel penelitian dan pengukuran v…
Departing from the traditional approach of other works, this text avoids rote memorization of institutional detail through the use of a unifying analytical framework that helps students not only to…
Financial Markets and Institutions is aimed at the first course in financial markets and institutions at both the undergraduate and MBA levels. While topics covered in this book are found in more a…
Bodie, Kane, and Marcus' "Investments and Portfolio Management" sets the standard for graduate/MBA investments textbooks. It blends practical and theoretical coverage, while maintaining an appropri…
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart p…