Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model build…
This book is designed to enable non-native English speakers to write science research for publication in English. It is a practical, user-friendly book intended as a fast, do-it-yourself guide for …
Winner of the 2019 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA) Recognized as one of the most cited methodology books in the social sciences, the Sixth Editi…
Academic Writing and Publishing will show academics (mainly in the social sciences) how to write and publish research articles. Its aim is to supply examples and brief discussions of recent work in…
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustratin…
Buku ini mengupas SEM (Structural Equating Modeling) yang dimulai dari sejarah perkembangan SEM sampai dengan tutorial penggunaan Lisrel 9. SEM sendiri merupakan suatu metode analisis statistik mul…
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
Binmore's groundbreaking text on game theory explores the manner in which rational people should interact when they have conflicting interests. While Binmore uses a light touch to outline key devel…
Topik yang dibahas adalah terkait netnografi, netnografi merupakan metode penelitian untuk memahami interaksi masyarakat dan budaya yang terbentuk memalui jaringan. Pada masa pandemi, netnografi se…
Yourdon provides a fresh perspective on structured systems analysis, integrating traditional methodologies with modern technology. He thoroughly discusses data modeling, real-time systems, prototyp…