ACCEPTANCE OF MOBILE ADVERTISING BY INDONESIAN SMARTPHONE USERS
Technological developments have encouraged the emergence of new media in communicating an advertising message. Mobile advertising is one of the new type, this type of advertising is to use the medi…
- Edition
- -
- Call Number
- 5368
CONFLICTING ACCOUNTS: THE CREATION AND CRASH OF THE SAATCHI & SAATCHI ADVERTI…
In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for…
- Edition
- -
- Call Number
- 338.7616591 GOL c
ETHICAL THEORY AND BUSINESS
Now in its third edition, Ethical Theory and Business is a carefully organized and balanced anthology probing contemporary ethical issues in business. Thirty-five intriguing articles have been adde…
- Edition
- 3rd Edition
- Call Number
- 174.4 BEA 3 3rd
ANALISIS PENGARUH CELEBRITY TRUST TERHADAP ADVERTISING CREDIBILITY , BRAND CR…
Perkembangan yang pesat dalam industri kosmetika di Indonesia memicu persaingan antar perusahaan. Strategi pemasaran menggunakan endorsemen selebritas merupakan salah satu strategi yang kerap digun…
- Edition
- -
- Call Number
- 6978
PENGARUH FLEXIBLE WORK ARRANGEMENT TERHADAP TURNOVER INTENTION DIMEDIASI OLEH…
Sumber daya manusia merupakan aspek penting dalam perusahaan. Untuk itu, penting bagi manajemen SDM untuk mengatur sumber daya manusia perusahaan untuk mencapai kepuasan kerja karyawan dan keseimba…
- Edition
- -
- Call Number
- 6949
SELEKSI PRODUSER FOTOGRAFI KOMERSIAL DENGAN PENDEKATAN ANALYTICAL HIERARCHY P…
Tesis ini bertujuan untuk mengidentifikasi kriteria dan subkriteria dari faktor-faktor pengambilan keputusan didalam pemilihan produser fotografi. Sumber didapat dari jurnal dan melakukan in-depth …
- Edition
- -
- Call Number
- 4789
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
- Edition
- 12th. Ed
- Call Number
- 659.1 BEL a 12th
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The…
- Edition
- 9th. Ed
- Call Number
- 659.1 BEL a 9th
ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Bel…
- Edition
- 11th. Ed
- Call Number
- 659.1 BEL a 11th
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertisi…
- Edition
- 10th. ed
- Call Number
- 659.1 BEL a 10th
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