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INTEGRASI PROTECTION MOTIVATION THEORY (PMT), THEORY OF PLANNED BEHAVIOR (TPB…

HATI, SRI RAHAYU HIJRAH PUSPASARI, PUTRI SULI

Penelitian ini bertujuan untuk menganalisis perilaku pembelian pakaian ramah lingkungan dengan mengintegrasikan Protection Motivation Theory (PMT), Theory of Planned Behavior (TPB), dan Knowledge-A…

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Call Number: 7562

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