For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of t…
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an orga…
Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the does this co…
Solve problems before they happen. The speed of change is accelerating. It took radio twenty years to attract ten million users; it took television half that time, Netscape only twenty-eight months…
We wrote this book because we saw a void between the abstract theoretical treatment of equity valuation and the practical problem of valuing an actual company using real-world data. We give serious…
Pearson For introductory courses in Financial Accounting taught from a more traditional preparer approach.Financial Accounting helps students nail the accounting cycle Financial Accounting helps st…
Corporate success is increasingly tied to the ability of senior executives to craft and implement effective strategies. There is a demonstrated link between executives' strategic choices and their …
The Chinese have a saying about family businesses: the first generation builds the company, the second generation grows the company, and the third generation destroys the company. There are many ex…
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance,…