B2B: HOW TO BUILD A PROFITABLE E-COMMERCE STRATEGY
In B2B, it’s not a matter of winning or losing--it’s getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. An…
- Edition
- -
- Call Number
- 658.84 CUN m
MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH INTERNATIONAL EDI…
Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seper…
- Edition
- 5th. ed.
- Call Number
- 658.8 JOH m
GLOBAL MARKETING MANAGEMENT
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
- Edition
- 6th. ed.
- Call Number
- 658.848 KOT g 6th
INTERNATIONAL MARKETING STRATEGY
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market…
- Edition
- 5th. ed.
- Call Number
- 658.848 BRA i 5th
MARKETING RESEARCH: AN APPLIED ORIENTATION
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
- Edition
- 5th. ed.
- Call Number
- 658.83 MAL m 5th
THE 86 PERCENT SOLUTION: HOW TO SUCCEED IN THE BIGGEST MARKET OPPORTUNITY OF …
The 86 Percent Solution menawarkan strategi dan teknik implementasi terperinci untuk desain produk, penetapan harga, pengemasan, distribusi, periklanan, dan banyak lagi. Temukan 'rules of engagemen…
- Edition
- -
- Call Number
- 658.406 MAH 8
NAVIGATING THE CHARGED RESALE MARKET AN EXTENDED TPB MODEL OF PURCHASE INTEN…
Indonesia's rapid electric vehicle (EV) uptake and the aggressive pricing strategies of new Chinese entrants (e.g., Wuling, BYD) have intensified price competition and accelerated asset depreciat…
- Edition
- -
- Call Number
- 7848
MARKETING: REAL PEOPLE, REAL CHOICES: GLOBAL EDITION
Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
- Edition
- 11th. ed.
- Call Number
- 658.8 SOL m 11th
PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH
Welcome to the sixth edition of 'Principle of Supply Chain Management : A Balanced Approach'. The practice of supply chain management has become widespread in all industries around the globe today,…
- Edition
- 6th. ed.
- Call Number
- 658.7 WIS p 6th
STRATEGI PENGEMBANGAN BISNIS PADA INDUSTRI OLEH-OLEH: STUDI KASUS PADA UMKM M…
UMKM Mochibo telah berkembang menjadi salah satu oleh-oleh khas Bogor yang memiliki ciri khas berupa mochi dengan isian buah segar. Keunikan produk ini, terutama dalam penggunaan buah pala dan nana…
- Edition
- -
- Call Number
- 0010
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