Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
Welcome to the sixth edition of 'Principle of Supply Chain Management : A Balanced Approach'. The practice of supply chain management has become widespread in all industries around the globe today,…
UMKM Mochibo telah berkembang menjadi salah satu oleh-oleh khas Bogor yang memiliki ciri khas berupa mochi dengan isian buah segar. Keunikan produk ini, terutama dalam penggunaan buah pala dan nana…
Berdasarkan hasil pendampingan dan analisis terhadap Malabis Clothing, dapat disimpulkan bahwa Malabis memiliki potensi besar untuk berkembang lebih luas, khususnya dalam menjangkau segmen pelangga…
Btari Coffee & Coworking Space merupakan UMKM dengan konsep hybrid yang menggabungkan kenyamanan coffee shop dan fungsionalitas ruang kerja bersama. Dalam praktiknya, Btari menghadapi tantangan uta…
Sukinabe mengalami penurunan kinerja keuangan sepanjang tahun 2023 yang disebabkan oleh berbagai faktor, termasuk fluktuasi penjualan, kenaikan biaya operasional, serta lemahnya likuiditas perusaha…
Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stan…
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…