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MARKETING: REAL PEOPLE, REAL CHOICES: GLOBAL EDITION
SOLOMON, MICHAEL R.STUART, ELNORA W.MARSHALL, GREG W.

Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …

Edition
11th. ed.
Call Number
658.8 SOL m 11th
Availability1
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PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH
WISNER, JOEL D.TAN, KEAH-CHOONLEONG, G. KEONG

Welcome to the sixth edition of 'Principle of Supply Chain Management : A Balanced Approach'. The practice of supply chain management has become widespread in all industries around the globe today,…

Edition
6th. ed.
Call Number
658.7 WIS p 6th
Availability2
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STRATEGI PENGEMBANGAN BISNIS PADA INDUSTRI OLEH-OLEH: STUDI KASUS PADA UMKM M…
PRIANTOMO, ADITYASAMOSIR, DESIKA PUTRIRAHAYU SM, FITHRIANIFIBRIHIRZANI, HAFSAHNUGRAHENI, NURUL AZIZTA

UMKM Mochibo telah berkembang menjadi salah satu oleh-oleh khas Bogor yang memiliki ciri khas berupa mochi dengan isian buah segar. Keunikan produk ini, terutama dalam penggunaan buah pala dan nana…

Edition
-
Call Number
0010
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PENGEMBANGAN BISNIS DALAM KOMUNITAS : LAPORAN PENDAMPINGAN MALABIS CLOTHING
WULANDARI K., ANDITARAHADYAN, BURATPURBA, ELIA YUSMANIARSITORUS, JUNGJUNGANMANIKAM, URAI RATNA

Berdasarkan hasil pendampingan dan analisis terhadap Malabis Clothing, dapat disimpulkan bahwa Malabis memiliki potensi besar untuk berkembang lebih luas, khususnya dalam menjangkau segmen pelangga…

Edition
-
Call Number
0009
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PENDAMPINGAN UMKM DALAM MENINGKATKAN KINERJA BISNIS: BTARI COFFEE DAN WORKING…
SABILAL, ATHFALSIMANJUNTAK, NAOMI VALENTINAPRASANTHI, NI WAYAN NANDAMURPRAYANA, RATNASARIAISJAH, ZIAH NUR

Btari Coffee & Coworking Space merupakan UMKM dengan konsep hybrid yang menggabungkan kenyamanan coffee shop dan fungsionalitas ruang kerja bersama. Dalam praktiknya, Btari menghadapi tantangan uta…

Edition
-
Call Number
0008
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LAPORAN AKHIR PROGRAM PENGEMBANGAN BISNIS DALAM KOMUNITAS : ANALISIS BISNIS P…
RAMADIKA, AGAMFITRAH, JAYADILUBIS, KHAIRUL ARIFINWIJANARKO, MOHAMMAD FIRDAUSPITOYO, SANDRO DANANJAYA

Sukinabe mengalami penurunan kinerja keuangan sepanjang tahun 2023 yang disebabkan oleh berbagai faktor, termasuk fluktuasi penjualan, kenaikan biaya operasional, serta lemahnya likuiditas perusaha…

Edition
-
Call Number
0002
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INTERNATIONAL MARKETING
CATEORA, PHILIP R.GILLY, MARY C.GRAHAM, JOHN L.

Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…

Edition
14th. ed.
Call Number
658.848 CAT i 14th
Availability2
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INTERNATIONAL MARKETING INTERNATIONAL EDITION
CATEORA, PHILIP R.GILLY, MARY C.GRAHAM, JOHN L.

"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…

Edition
14th. ed.
Call Number
658.8 CAT im 14th
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INTERNATIONAL MARKETING
CATEORA, PHILIP R.GRAHAM, JOHN L.

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stan…

Edition
13th. ed.
Call Number
658.848 CAT i 13th
Availability3
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MARKETING RESEARCH: AN APPLIED ORIENTATION
MALHOTRA, NARESH K.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…

Edition
5th. ed.
Call Number
658.83 MAL m 5th
Availability8
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CRAFTING & EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANTAGE CONCEPTS AND CASES
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ANALISA STRATEGI BERSAING PT. BANK EKONOMI RAHARJA MENGHADAPI PERUBAHAN LINGKUNGAN PADA INDUSTRI PERBANKAN DI INDONESIA
PUDJI, SUDARMAWAN - SUTOJO, HERU
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BIG DATA STRATEGIES, KNOWLEDGE FLOW, AND INNOVATION
PASARIBU, MANEREP
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PENGARUH FAKTOR INTERNAL DAN EKSTERNAL TERHADAP PROFITABILITAS SEKTOR PERBANKAN DI INDONESIA PERIODE TAHUN 2007-2016
PUTRI, REZQI ANDITHIKA
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ANALISA PENGARUH BRAND ORIENTATION TERHADAP BRAND PERFORMANCE PADA PERUSAHAAN KESEHATAN BUSINESS-TO-BUSINESS (B2B) DI INDONESIA
LESTARI, RETNO SRI
RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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