The tenth edition has benefited from the contributions and experiences of many people and organizations Business executives and colleagues at universities in many countries hav influenced the devel…
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
Life in the investment management business is getting tougher. Numerous factors have led to shrinking institutional demand for managers, among them, increased competition and a shortage of effectiv…
Would you like to triple your income as a real estate agent orbroker? Close thirty or fifty or more transactions a year, ratherthan the national average of twelve? Reduce your advertisingexpenses b…
The late 1980s is seeing dramatic change in the banking and finance world. resulting from government-led deregulation and increasing competition within the industry. The battle for deposits and loa…
In order to compete in today's shrinking financial industry, it's not enough for a bank merely to think about increasing its sales. These days, in order to survive, a bank must undergo a methodical…
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping p…
This book is a collection of original contributions by practitioners and others close to the financial services industry. It provides a managerial perspective on the ways in which a cross section o…
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners an…