PENGARUH LIMA KOMPONEN NILAI, PENGETAHUAN PERSUASI, DAN PARASOSIAL RELATIONSH…
Penelitian ini mengkaji pengaruh lima komponen nilai (kualitas produk, kualitas layanan, inovasi, harga, dan citra toko), Persuasion Knowledge (PK), dan Parasocial Relationships (PR) terhadap niat …
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