PENGARUH CONSUMER ANIMOSITY, BOYCOTT PARTICIPATION, BOYCOTT MOTIVATION, DAN P…
Penelitian ini bertujuan untuk menganalisis pengaruh consumer animosity, boycott participation, boycott motivation, dan product judgment terhadap purchase readiness dan purchase aversion pada produ…
- Edition
- -
- Call Number
- 7596
ANALISIS PENGARUH CONSUMER ETHNOCENTRISM, ANIMOSITY, DAN LEGITIMACY DALAM CON…
Penelitian ini bertujuan untuk menganalisis pengaruh consumer ethnocentrism, animosity, dan legitimacy terhadap brand image, loyalitas, dan product judgment dalam boycott behavior konsumen Starbuck…
- Edition
- -
- Call Number
- 7552
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