MARKETING IN THE PUBLIC SECTOR: A ROADMAP FOR IMPROVED PERFORMANCE
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the wor…
- Edition
- -
- Call Number
- 352.748 KOT m
STRATEGY IN THE PUBLIC SECTOR: A GUIDE TO EFFECTIVE CHANGE MANAGEMENT
The public sector is experiencing tremendous pressure for strategic change. Governments in many countries require public sector managers to be more responsive to the public and to deliver morevalue…
- Edition
- -
- Call Number
- 352.3 JOY s
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