Buku ini mengupas SEM (Structural Equating Modeling) yang dimulai dari sejarah perkembangan SEM sampai dengan tutorial penggunaan Lisrel 9. SEM sendiri merupakan suatu metode analisis statistik mul…
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
Perubahan komposisi tenaga kerja yang kini didominasi oleh Generasi Z menuntut perusahaan untuk menyesuaikan strategi employer branding agar tetap relevan dan menarik bagi segmen ini. Penelitian in…
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustratin…
Academic Writing and Publishing will show academics (mainly in the social sciences) how to write and publish research articles. Its aim is to supply examples and brief discussions of recent work in…
Winner of the 2019 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA) Recognized as one of the most cited methodology books in the social sciences, the Sixth Editi…
This book is designed to enable non-native English speakers to write science research for publication in English. It is a practical, user-friendly book intended as a fast, do-it-yourself guide for …
Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model build…
Tesis ini membahas mengenai faktor-faktor apa saja yang mempengaruhi konsumen ketika memutuskan berbelanja di minimarket. Penelitian ini dilakukan dengan melalui beberapa tahap exploratory research…
Efektivitas pelatihan daring terhadap peningkatan pengetahuan dan kinerja karyawan masih menjadi perdebatan para ahli. Penelitian ini mengeksplorasi efektivitas pelatihan daring terhadap peningkata…