SERVICES MARKETING IN ASIA: MANAGING PEOPLE, TECHNOLOGY, AND STRATEGY
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
- Edition
- 1st. ed.
- Call Number
- 658.8095 LOV s
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…
- Edition
- 9th. Ed
- Call Number
- 658.8 WIR s 9th
THE GREEN RESORT DEVELOPMENT OF ALILA VILLAS ULUWATU TO SUPPORT ECOTOURISM BU…
Hospitality business today become one of the fastest growing business to support tourism, hence it is viewed by the competition. The objective of this research is to develop marketing plan and mark…
- Edition
- -
- Call Number
- 4365
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…
- Edition
- 6th. ed.
- Call Number
- 658.8 ZEI s 6th
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…
- Edition
- 7th. ed.
- Call Number
- 658.8 ZEI s 7th
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