STRATEGIC MANAGEMENT: CONCEPTS AND CASES

For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the curre…

GLOBAL BANKING STRATEGY: FINANCIAL MARKETS AND INDUSTRIAL DECAY

Explores the changes that have taken place in the banking industries of Japan, USA and Europe during the past decade. It analyzes the constraints within which banks work and proposes a new theory l…

DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing…

STRATEGY AND THE BUSINESS LANDSCAPE

A historically grounded and contemporary perspective on modern business strategy, providing logical bridges for some of the current strategy debates. Uses rich examples and concise explanations to …

THE ARY SUTA CENTER: STRATEGY

Edition

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Call Number

658.4012 ARY s

THE STRATEGY GAP: LEVERAGING TECHNOLOGY TO EXECUTE WINNING STRATEGIES

With shortened business cycles, increased competition, and rapidly changing technologies, companies need to be more nimble than ever. They must narrow the gap between strategy formulation and opera…

MANAGERIAL ECONOMICS & BUSINESS STRATEGY

Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th…

STRATEGIC MANAGEMENT

Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…

UBER: COMPETING GLOBALLY

This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …