NAVIGATING THE CHARGED RESALE MARKET AN EXTENDED TPB MODEL OF PURCHASE INTEN…
Indonesia's rapid electric vehicle (EV) uptake and the aggressive pricing strategies of new Chinese entrants (e.g., Wuling, BYD) have intensified price competition and accelerated asset depreciat…
- Edition
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- Call Number
- 7848
PERAN INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP BRAND ATTITUDE…
Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap sikap konsumen (brand attitude), loyalitas merek, kesadaran merek, dan electronic Word of Mouth (eWOM) dalam memen…
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- Call Number
- 7561
ANALISIS PENGARUH STRATEGI BRAND EXTENSION TERHADAP (RE)PURCHASE INTENTION DA…
Penelitian ini bertujuan untuk menguji bagaimana strategi brand extension dari merek induk mempengaruhi niat beli dan niat e-WOM pelanggan pada merek perluasan di industri perbankan, secara khusus …
- Edition
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- Call Number
- 6931
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