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RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE
DYER, DAVISDALZELL, FREDERICKOLEGARIO, ROWENA

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Cre…

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338.7 DYE r
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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