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RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE
DYER, DAVISDALZELL, FREDERICKOLEGARIO, ROWENA

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Cre…

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338.7 DYE r

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