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TRAILER FILM DAN KOMUNIKASI PEMASARAN DIGITAL TERHADAP NIAT MENONTON FILM DI …
AGUS, ANNA AMALYAHDANTI, SIWI HERSHITA

Pemasaran efektif krusial di industri film Indonesia yang kompetitif. Studi ini mengintegrasikan Stimulus-Organism-Response (SOR) (Mehrabian & Russell, 1974) dan Elaboration Likelihood Model (ELM) …

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Call Number
7668

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