HIDDEN IN PLAIN SIGHT: HOW TO FIND AND EXECUTE YOUR COMPANY'S NEXT BIG GROWTH…
Hidden in Plain Sight memperkenalkan model inovasi dan pertumbuhan yang mengutamakan permintaan, yang akan menunjukkan bagaimana menjadi pengamat yang tidak bias terhadap perilaku konsumsi dan peng…
- Edition
- -
- Call Number
- 658.408 JOA h
BRAND LEADERSHIP
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brand week as "the dean o…
- Edition
- 1st. ed
- Call Number
- 658.827 AAK b
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