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PENGARUH STIMULUS LIVE STREAMING TERHADAP IMPULSE BUYING BEHAVIOR PRODUK FASH…
AGUS, ANNA AMALYAHPANGIHUTAN, GORGA AGUSTINUS

Kemajuan e-commerce di Indonesia mendorong adopsi live streaming sebagai strategi pemasaran interaktif. Penelitian ini menganalisis pengaruh stimulus live streaming terhadap perilaku pembelian impu…

Edition
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Call Number
7714

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