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DAMPAK PERSEPSI AKTIVISME MEREK SCARLETT TERHADAP LOYALITAS MEREK: STUDI PADA…
AFIFF, ADI ZAKARIAWASYIFA, QUTRATU‘AINA

Aktivisme merek (brand activism) telah menjadi strategi pemasaran yang semakin penting, terutama bagi generasi muda seperti Generasi Z dan Milenial yang lebih kritis terhadap nilai-nilai sosial yan…

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Call Number
7786
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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