DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …

Edition

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Call Number

6898

ORGANIZATIONAL BEHAVIOR: A PRACTICAL. PROBLEM-SOLVING APPROACH

Kinicki, Organizational Behavior 3e develops students' problem-solving skills through a unique, consistent, integrated 3-step Problem-Solving Approach that lets them immediately put research-based …

CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consum…

CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITON

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program w…

NEW PRODUCTS MANAGEMENT

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…

DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …

Penelitian ini bertujuan untuk menguji pengaruh strategi green marketing mix, green image, green satisfaction, dan green trust pada green customer loyalty di pasar green cosmetics lokal Indonesia. …

THE EXECUTION PREMIUM: LINKING STRATEGY TO OPERATIONS FOR COMPETITIVE ADVANTAGE

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting thei…

STUDI EKSPLORATORI GAGASAN KEPEMIMPINAN SEKTOR PUBLIK DARI SUDUT PANDANG PEGA…

Berbagai tantangan akan dihadapi oleh organisasi dan pemimpin pada organisasi sektor publik seperti era disrupsi teknologi, era volatility, uncertainty, complexity, dan ambiguity (VUCA) serta refor…

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…

FAKTOR-FAKTOR PENGHALANG YANG MEMPENGARUHI PURCHASE INTENTION PADA GREEN COSM…

Pada saat ini Pada ini produk kosmetik yang menerapkan konsep ramah lingkungan kian digemari oleh konsumen dikarenakan memiliki segudang manfaat.Namun pada faktanya saat ini, terdapat faktor yang …