CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
- Edition
- 15th. ed.
- Call Number
- 658.8342 MOT c 15th
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
- Edition
- 14th. ed.
- Call Number
- 658.8342 MOT c 14th
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consum…
- Edition
- 12th. ed.
- Call Number
- 658.8342 HAW c 12th
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