cover
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
HAWKINS, DEL L.MOTHERSBAUGH, DAVID L.KLEISER, SUSAN BARDI

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …

Edition
15th. ed.
Call Number
658.8342 MOT c 15th
cover
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
HAWKINS, DEL L.MOTHERSBAUGH, DAVID L.KLEISER, SUSAN BARDI

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…

Edition
14th. ed.
Call Number
658.8342 MOT c 14th
cover
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
HAWKINS, DEL L.MOTHERSBAUGH, DAVID L.

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consum…

Edition
12th. ed.
Call Number
658.8342 HAW c 12th

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