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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
HAWKINS, DEL L.MOTHERSBAUGH, DAVID L.KLEISER, SUSAN BARDI

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …

Edition
15th. ed.
Call Number
658.8342 MOT c 15th
Availability3
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cover
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
HAWKINS, DEL L.MOTHERSBAUGH, DAVID L.KLEISER, SUSAN BARDI

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…

Edition
14th. ed.
Call Number
658.8342 MOT c 14th
Availability2
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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