Buku ajar ini fokus pada hubungan pertukaran relasional petaruh utama khususnya dengan pelanggan. Adapun hubungan itu merupakan proses interaksi ketika para petaruh saling mendukung dengan harapan …
Pembelajaran manajemen investasi dimulai dari pengenalan terhadap pasar modal sebagai tahap awal mengenai tempat kita melakukan transaksi jual dan beli sekuritas. Selanjutnya, diperkenalkan mengena…
This new and fully updated edition of International Financial Management blends theory, data analysis, examples and practical case situations to equip students and business leaders with the analyti…
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operation…
Carpenter/Sanders is the first book built around a dynamic perspective on strategy Three themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the i…
Financial Risk Management deals with risk management in businesses, particularly in banks and financial institutions. It discusses the concepts of risk, its various sources and the need for risk ma…
Develop a strong understanding of IT project management as you learn to apply today’s most effective project management tools and techniques with the unique approach found in Schwalbe's INFORMATI…
Essentials of Negotiation, 6e is a condensed version of the main text, Negotiation, Seventh Edition. It explores the major concepts and theories of the psychology of bargaining and negotiation, and…
For undergraduate and graduate supply chain management courses. Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply…
For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at…