Arsitektur merupakan industri kreatif yang sedang berkembang pesat di Indonesia. Perkembangan tersebut meningkatkan persaingan antar perusahaan desain arsitektural, sehingga mendorong perusahaan un…
Penelitian terdahulu menemukan bahwa penggunaan fitur linguistik (emosionalitas, kompleksitas, dan informalitas) berdampak positif terhadap keberhasilan komunikator media sosial dalam membujuk dan …
In an increasingly complex world, decision analysis has a major role to play in helping decision-makers to gain insights into the problems they face. Decision Analysis for Management Judgment is un…
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operation…
Kendaraan asal negeri tiongkok cenderung memiliki reputasi yang kurang baik di Indonesia. Hal ini dikarenakan sejarah menyatakan dari banyak merek kendaraan yang berjualan di Indonesia tidak bisa b…
The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledg…
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of t…
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an orga…
Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the does this co…
Managerial decision-making in approach, this book explores the basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Incorporates instructio…