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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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10000043658.808 WAL m 8thRLC MM (Rak Buku Wajib)Available
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10013185658.808 WAL m 8th (2)RLC MM (Rak Buku Wajib)Available
10013186658.808 WAL m 8th (3)RLC MM (Rak Buku Wajib)Available
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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.808 WAL m 8th
Publisher
New York : McGraw-Hill.,
Collation
xvi, 368 p. : ill. ; 25 cm.
Language
English
ISBN/ISSN
978-1-259-01090-3
Classification
658.808
Content Type
-
Edition
8th. ed.
Subject(s)
Buku Wajib
Marketing Strategy
Marketing Management
Specific Detail Info
-
Other version/related

No other version available

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