Pengguna aktif media sosial di Indonesia mengalami peningkatan pada tahun 2022. Oleh karena itu, beberapa perusahaan, termasuk Vidio, memanfaatkan media sosial sebagai alat dalam kegiatan pemasaran…
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own …
How precisely do the Chinese negotiate contracts and other agreements? Do they follow conventions similar to those of European negotiators? To the Japanese? Is there a pattern or style to their neg…
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and impro…
1. Centering Marketing Communications 2. Improving Campaign Planning 3. Organizing the Creation of Advertisements 4. Making Support Literature Work 5. Understanding Audio-Visual Support.. 6. P…
Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The …
Tujuan dari penelitian ini adalah untuk menyelidiki pengaruh Environmental, Social, and Governance (ESG) terhadap volatilitas harga saham untuk perusahaan publik di Emerging Markets di Asia. Studi …
This timely how-to-do-it guide helps consultants master the diverse skills needed to market and grow a successful practice. It breaks down each aspect-from setting fees and acquiring personnel to i…
The contents of the book are 1 Introduction 2 How, When, and Why to Use Demographics 3 The 1990 Cencus 4 Federal Government Sources 5 Private Sources 6 Academic, Industry, and Nonprofit Sourc…
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those…