CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especia…
- Edition
- 13th. ed.
- Call Number
- 658.8342 SOL c 13th
DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing…
- Edition
- 8th. ed.
- Call Number
- 658.8 CHA d 8th
UNDERSTANDING BUSINESS
The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching mo…
- Edition
- 13th. ed.
- Call Number
- 658 NIC u 13th
STATISTICS FOR MANAGERS USING MICROSOFT EXCEL: GLOBAL EDITION
For one-semester courses in Introduction to Business Statistics. The gold standard in learning Microsoft Excelfor business statistics Statistics for Managers Using Microsoft® Excel®, 9th Ed…
- Edition
- 9th. ed.
- Call Number
- 519.5 LEV s 9th
STRATEGIC STAFFING: GLOBAL EDITION
Where the strategy of staffing and business align. Strategic Staffing prepares all current and future managers to take a strategic and modern approach to the identification, attraction, selectio…
- Edition
- 3rd. ed.
- Call Number
- 658.3 PHI s 3rd ge
CHANGE BY DESIGN: HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES I…
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, …
- Edition
- -
- Call Number
- 658.4063 BRO c
CHANGE BY DESIGN: HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES I…
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, …
- Edition
- 1st. ed
- Call Number
- 658.4063 BRO c
THE LEADERSHIP PIPELINE: HOW TO BUILD THE LEADERSHIP POWERED COMPANY
From the Inside Flap "Many of the best and most successful corporations in the world have adopted the Leadership Pipeline model as the core framework for their efforts on the human side of their b…
- Edition
- 2nd. ed.
- Call Number
- 658.4092 CHA l 2nd
EXECUTION: THE DISCIPLINE OF GETTING THINGS DONE: NEW AND UPDATE EDITION
The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEO…
- Edition
- -
- Call Number
- 658.4013 BOS e
BRAND LEADERSHIP
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brand week as "the dean o…
- Edition
- 1st. ed
- Call Number
- 658.827 AAK b
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