CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 12th. ed. (Global Edition)
- Call Number
- 658.8342 SOL c 12th ge
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
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