MODERN STRUCTURED ANALYSIS: INTERNATIONAL EDITIONS

Yourdon provides a fresh perspective on structured systems analysis, integrating traditional methodologies with modern technology. He thoroughly discusses data modeling, real-time systems, prototyp…

TRUTH VERSUS PRECISION IN ECONOMICS

This engaging and intelligent book provides an accessible, down to earth assessment of the role of formalism and rigour in economics.Professor Mayer argues that there is room in economics for both …

MESOECONOMICS: A MICRO-MACRO ANALYSIS

This is a major, original contribution to economic science, which presents a new vision of economic theory. Yew-Kwang Ng develops a representative-firm analysis which incorporates elements of mi…

MULTIVARIATE DATA ANALYSIS

The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundation…

BUSINESS RESEARCH METHODS

The new edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presen…

SOFT SYSTEM METHODOLOGY IN ACTION: A 30-YEAR RETROSPECTIVE

Thirty years ago Peter Checkland set out to test whether the Systems Engineering (SE) approach, successful in technical problems, could be used by managers to cope with the unfolding complexities o…

METHODOLOGY OF ECONOMICS: SECULAR VS ISLAM: A COMPARATIVE STUDY ECONOMICS FRO…

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MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION

An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…

BUSINESS RESEARCH METHODS

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students an…