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STRATEGI PEMASARAN SUZUKI VITARA PADA PT INDOMOBIL SUZUKI INTERNASIONAL
LUSDI, DJOHARMASMURNI, IGNATIUS HARRYSOETOTO, OTJE

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Edition
-
Call Number
281
Availability1
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GLOBAL STRATEGY AND THE ORGANIZATION
GOVINDARAJAN, VIJAYGUPTA, ANIL K.

Focuses on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in …

Edition
1st. ed.
Call Number
658.049 GUP g
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STRATEGIC MARKETING: SUSTAINING LIFETIME CUSTOMER VALUE
ASSAURI, SOFJAN

Strategic Marketing Sustaining Lifetime Customer Value Perkembangan dunia usaha atau bisnis tidak terlepas dari pengaruh perubahan lingkungan dan kondisi bisnis itu sendiri. Perubahan lingkungan sa…

Edition
-
Call Number
658.81 ASS st
Availability6
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THE VIETNAMESE INSTANT NOODLE MARKET : A STUDY OF GAINING FOREIGN MARKET ENTRY.
ZAEFUL , HANEFI ZZPAWITRA, TEDDY

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Edition
-
Call Number
310
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OFFSHORING: UNDERSTANDING THE EMERGING GLOBAL LABOR MARKET
FARRELL, DIANA

Offshoring is an issue full of minefields and developments. It is a business tool and an economic phenomenon with significant potential to increase the world's wealth. This anthology aims to help d…

Edition
-
Call Number
658.405 8 FAR o
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STRATEGI PEMASARAN INDUSTRI ALAT UKUR PT PRESISI INDONESIA.
KONTUTODJENG, KENTJANA ANDREASSOETOTO, OTJE

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-
Call Number
306
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MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE
KELLER, KEVIN LANEKOTLER, PHILIPANG, SWEE HOONLEONG, SIEW MENGTAN, CHIN TIONG

The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …

Edition
6th. ed.
Call Number
658.8095 KOT m 6th
Availability4
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INTERNATIONAL RESEARCH IN THE BUSINESS DISCIPLINES VOLUME 1 THE DILEMMA OF GL…
RYAN, MIKE H.SWANSON, CARL L.ALKHAFAJI, ABBASS

The aim of this volume is to intorduce the reader to the complexity and variety of strategies and techniques needed to operate in a global world. An international management strategy cannot be succ…

Edition
1st. ed.
Call Number
658.049 SWA i
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BRAND ACTIVISM: FROM PURPOSE TO ACTION
KOTLER, PHILIPSARKAR, CHRISTIAN

“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives wor…

Edition
2nd. ed.
Call Number
658.8 SAR b
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SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
WIRTZ, JOCHENLOVELOCK, CHRISTOPHER

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featu…

Edition
8th. ed.
Call Number
658.8 WIR s 8th
Availability5
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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