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Focuses on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in …
Strategic Marketing Sustaining Lifetime Customer Value Perkembangan dunia usaha atau bisnis tidak terlepas dari pengaruh perubahan lingkungan dan kondisi bisnis itu sendiri. Perubahan lingkungan sa…
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Offshoring is an issue full of minefields and developments. It is a business tool and an economic phenomenon with significant potential to increase the world's wealth. This anthology aims to help d…
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The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
The aim of this volume is to intorduce the reader to the complexity and variety of strategies and techniques needed to operate in a global world. An international management strategy cannot be succ…
“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives wor…
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featu…