RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Cre…
- Edition
- -
- Call Number
- 338.7 DYE r
NOKIA: THE INSIDE STORY
Throughout its long history, Nokia Corporation has played a substantial role in the Finnish economy and during recent years in the global economy. Its operations have expanded from pulp to paper to…
- Edition
- -
- Call Number
- 338.7 HAI n
THE NOKIA REVOLUTION: THE STORY OF AN EXTRAORDINARY COMPANY THAT TRANSFORMED …
Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near-obscurity to become a global powerhouse in mobile communications and a …
- Edition
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- Call Number
- 338.7 STE n
CUTTING EDGE: GILLETTE`S JOURNEY TO GLOBAL LEADERSHIP
The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette--as revealed in McKibben's color…
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- Call Number
- 338.7 MCK c
FIXED INCOME MATHEMATICS: ANALYTICAL AND STATISTICAL TECHNIQUES
Despite their conservative nature, fixed income instruments are among the investment industry's most complex and potentially risky investments. Fixed Income Mathematics is recognized worldwide as t…
- Edition
- 4th. ed.
- Call Number
- 332.63 FAB f 4th
THE SILVERLAKE PROJECT: TRANSFORMATION AT IBM
By the mid-1980s, IBM's leadership in computers was under siege, and in fact one of its most respected sites, IBM Rochester (in Minnesota), was in deep trouble. The birthplace of the IBM System/3 a…
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- Call Number
- 338.7 BAU s
MARTIN PRING`S: INTRODUCTION TO TECHNICAL ANALYSIS: A CD-ROM SEMINAR AND WORK…
Martin Pring's Introduction to Technical Anaylsis: A CD-ROM Seminar and Workbook, produced by leading technical analyst and author Martin Pring, explains and demonstrates tools used by the world's …
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- -
- Call Number
- 332.6 PRI m
POWER IN MOTION: CAPITAL MOBILITY AND THE INDONESIAN STATE
Departing from more abstract treatments of globalization, this innovative approach to changing power relations in contemporary capitalism builds on a textured account of Indonesian politics since 1…
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- -
- Call Number
- 332.042 WIN p
QUANTITATIVE INVESTMENT ANALYSIS
As part of the CFA Institute Investment Series, the Second Edition of Quantitative Investment Analysis has been designed for a wide range of individuals, from graduate-level students focused on fin…
- Edition
- 2nd. ed.
- Call Number
- 332.6015195 DEF q 2nd
THE BOND MARKET: TRADING AND RISK MANAGEMENT
Corporate and federal debt has increased over 350% in the last four years, accompanied by an explosion in the use of complex derivative products. To cope with this new market, fixed income traders …
- Edition
- -
- Call Number
- 332.63 RAY b
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