CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Perception; …
- Edition
- 9th. Ed
- Call Number
- 658.8342 SOL c 9th
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. …
- Edition
- 6th. Ed
- Call Number
- 658.83 MAL m 6th
INNOVATION AND ENTREPRENEURSHIP: PRACTICE AND PRINCIPLES
Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards. In addition to m…
- Edition
- Revised Edition
- Call Number
- 658.42 DRU i rev.
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of mark…
- Edition
- 10th. ed
- Call Number
- 658.575 CRA n 10th
ENTREPRENEURSHIP
The 9th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a n…
- Edition
- 9th. Ed
- Call Number
- 658.42 HIS e 9th
ENTREPRENEURSHIP
Entrepreneurship by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students…
- Edition
- 10th. ed
- Call Number
- 658.42 HIS e 10th
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fi…
- Edition
- 15th. ed
- Call Number
- 658.5 JAC o 15th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and for…
- Edition
- 12th. Ed
- Call Number
- 658.8 KER s 12th
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