STRATEGIC MARKETING
"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…
- Edition
- 9th. ed.
- Call Number
- 658.8 CRA s 9th
CONSUMER BEHAVIOR: BUYING, HAVING, BEING
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especia…
- Edition
- 12th. ed.
- Call Number
- 658.8342 SOL c 12th
CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 12th. ed. (Global Edition)
- Call Number
- 658.8342 SOL c 12th ge
RESEARCH METHODS FOR BUSINESS: A SKILL BUILDING APPROACH: ASIA EDITION
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help s…
- Edition
- 8th. ed.
- Call Number
- 650.072 BOU r 8th
SERVICE MANAGEMENT: OPERATIONS, STRATEGY, INFORMATION TECHNOLOGY
This ninth edition continues to acknowledge and emphasize the essential nature of service management. Based on the research and consulting experiences of the authors, the text is organized in four …
- Edition
- 9th. ed.
- Call Number
- 658 BOR s 9th
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Operations and Supply Chain Management, 16e is a comprehensive breadth of Operations Management and Supply Chain, with a moderate emphasis on quantitative coverage. It covers relevant and current O…
- Edition
- 16th. ed.
- Call Number
- 658.5 JAC o 16th
RESEARCH METHODS FOR BUSINESS STUDENTS
Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects …
- Edition
- 8th. ed.
- Call Number
- 650.072 SAU r 8th
BUSINESS INTELLIGENCE, ANALYTICS, AND DATA SCIENCE: A MANAGERIAL PERSPECTIVE:…
Business Intelligence, Analytics, and Data provides a solid foundation in business intelligence (BI), reinforced with hands-on practice to help you use and understand analytics for success as a fut…
- Edition
- 4th. ed.
- Call Number
- 658.472 SHA b 4th
SEEING THROUGH STATISTICS
The fourth edition of this popular book by Jessica Utts develops statistical literacy and critical thinking through real-world applications, with an emphasis on ideas, not calculations. This text f…
- Edition
- 4th. ed.
- Call Number
- 519.5 UTT s 4th
MULTINATIONAL BUSINESS FINANCE: GLOBAL EDITION
Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. As such, the authors have em…
- Edition
- 15th. ed.
- Call Number
- 658.049 EIT m 15th
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