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MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
MALHOTRA, NARESH K.

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. …

Edition
6th. Ed
Call Number
658.83 MAL m 6th
Availability7
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BUSINESS RESEARCH METHODS
SCHINDLER, PAMELA S.COOPER, DONALD R.

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students an…

Edition
11th. Ed
Call Number
658.0072 COO b 11th
Availability1
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BUSINESS RESEARCH METHODS
SCHINDLER, PAMELA S.COOPER, DONALD R.

This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the …

Edition
9th. Ed
Call Number
658.0072 COO b 9th
Availability5
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RESEARCH DESIGN: QUALITATIVE, QUANTITATIVE, AND MIXED METODHS APPROACHES
CRESWELL, JOHN W.CRESWELL, J. DAVID

This best text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a pre…

Edition
5th. Ed
Call Number
300.72 CRE r 5th
Availability6
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RESEARCH METHODS FOR BUSINESS: A SKILL BUILDING APPROACH: ASIA EDITION
BOUGIE, ROGERSEKARAN, UMA

Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help s…

Edition
8th. ed.
Call Number
650.072 BOU r 8th
Availability6
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RESEARCH METHODS FOR BUSINESS STUDENTS
SAUNDERS, MARK N.K.LEWIS, PHILIPTHORNHILL, ADRIAN

Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects …

Edition
8th. ed.
Call Number
650.072 SAU r 8th
Availability5
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EXECUTION: THE DISCIPLINE OF GETTING THINGS DONE
CHARAN, RAMBOSSIDY, LARRYBURCK, CHARLES

#1 NEW YORK TIMES BESTSELLER • More than two million copies in print! The premier resource for how to deliver results in an uncertain world, whether you’re running an entire company or in your …

Edition
-
Call Number
658.4013 BOS e
Availability1
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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