MARKETING MANAGEMENT: INTERNATIONAL EDITION
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about M…
- Edition
- 13th. Ed
- Call Number
- 658.8 KOT m 13th
MODELS FOR QUANTIFYING RISK
There are several areas of expanded content in the Sixth Edition, due to the revised format of SOA Exam MLC. The additional written-answer examples will better prepare students for this question fo…
- Edition
- 6th. Ed
- Call Number
- 368.0120151 CAM m 6th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of mark…
- Edition
- 10th. ed
- Call Number
- 658.575 CRA n 10th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and for…
- Edition
- 12th. Ed
- Call Number
- 658.8 KER s 12th
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
BUSINESS ESSENTIALS: GLOBAL EDITION
Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics,…
- Edition
- 10th. ed
- Call Number
- 650 EBE b 10th ge
OPERATIONS STRATEGY
Operations Strategy is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way…
- Edition
- 3RD. ed.
- Call Number
- 658.5 SLA o 3rd
BUSINESS MARKETING MANAGEMENT: B2B
BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing …
- Edition
- 9th. Ed
- Call Number
- 658.8 HUT b
BUSINESS MARKETING MANAGEMENT: B2B
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
- Edition
- 11th. Ed
- Call Number
- 658.8 HUT b 11th
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