Dalam kondisi lingkungan dinamis dan cenderung turbulent, perusahaan harus bertahan dan memimpin pasar dengan sustainable competitive advantage. Dikarenakan turbulensi, perubahan pasar semakin seng…
Baye's Managerial Economics and Business Strategy is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, a…
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the wor…
Looks at how corporations balance financing and risk. Filled with information and ideas that are both thought provoking and functional, this work examines the theory and mechanics of financing and …
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strength…
The third edition of Managing Employee Performance and Reward: Systems, Practices and Prospects has been thoroughly revised and updated by a new four-member author team. The text introduces a new c…
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Manag…
This book is designed for either a one-or two-semester course in options and/or futures, derivatives, and/or risk management at the advanced undergraduate or MBA level. It includes coverage of opti…
Managing Derivative Risks The Use and Abuse of Leverage Lillian Chew When Barings, the oldest merchant bank in the United Kingdom, collapsed it joined the long list of financial disasters that have…
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the mo…