Thirty years ago Peter Checkland set out to test whether the Systems Engineering (SE) approach, successful in technical problems, could be used by managers to cope with the unfolding complexities o…
An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students an…