Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…
Kinicki, Organizational Behavior 3e develops students' problem-solving skills through a unique, consistent, integrated 3-step Problem-Solving Approach that lets them immediately put research-based …
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting thei…
Berbagai tantangan akan dihadapi oleh organisasi dan pemimpin pada organisasi sektor publik seperti era disrupsi teknologi, era volatility, uncertainty, complexity, dan ambiguity (VUCA) serta refor…
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…
Tesis ini bertujuan untuk membantu salah satu UMKM pada bidang otomotif di Indonesia yaitu Garasi 64 untuk berkembang dengan melakukan penyusunan laporan keuangan, spesialisasi pekerjaan karyawan, …
"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…
This ninth edition continues to acknowledge and emphasize the essential nature of service management. Based on the research and consulting experiences of the authors, the text is organized in four …