INTERNATIONAL MARKETING
Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
- Edition
- 14th. ed.
- Call Number
- 658.848 CAT i 14th
INTERNATIONAL MARKETING INTERNATIONAL EDITION
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
- Edition
- 14th. ed.
- Call Number
- 658.8 CAT im 14th
INTERNATIONAL MARKETING
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stan…
- Edition
- 13th. ed.
- Call Number
- 658.848 CAT i 13th
MARKETING RESEARCH: AN APPLIED ORIENTATION
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
- Edition
- 5th. ed.
- Call Number
- 658.83 MAL m 5th
MARKETING METRICS: 50+ METRICS EVERY EXECUTIVE SHOULD MASTER
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today�s most valuable marketing metrics. In this thoroughly updated and sign…
- Edition
- 1st. ed.
- Call Number
- 658.83 FAR m
ANALISIS TRANSFORMASI BISNIS PT HAKAASTON
Penelitian ini menganalisis peran kepemimpinan dan budaya organisasi dalam mendukung transformasi bisnis PT Hakaaston, yang beralih dari industri manufaktur konstruksi menjadi penyedia jasa operasi…
- Edition
- -
- Call Number
- 7722
PENGARUH ENTERPRISE RISK MANAGEMENT (ERM) DAN STRATEGI BISNIS TERHADAP KINERJ…
Penelitian ini bertujuan untuk mengetahui pengaruh Enterprise Risk Management (ERM) dan strategi bisnis berbasis cost leadership terhadap kinerja, serta menginvestigasi peran keunggulan kompetitif …
- Edition
- -
- Call Number
- 7706
GLOBAL MARKETING MANAGEMENT
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
- Edition
- 6th. ed.
- Call Number
- 658.848 KOT g 6th
THE SOCIAL MEDIA SALES REVOLUTION: THE NEW RULES FOR FINDING CUSTOMERS, BUILD…
Cold-calling is history--your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospecti…
- Edition
- 1st. ed.
- Call Number
- 658.872 CHA s
INTERNATIONAL MARKETING STRATEGY
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market…
- Edition
- 5th. ed.
- Call Number
- 658.848 BRA i 5th
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