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DAMPAK PERSEPSI AKTIVISME MEREK SCARLETT TERHADAP LOYALITAS MEREK: STUDI PADA…
AFIFF, ADI ZAKARIAWASYIFA, QUTRATU‘AINA

Aktivisme merek (brand activism) telah menjadi strategi pemasaran yang semakin penting, terutama bagi generasi muda seperti Generasi Z dan Milenial yang lebih kritis terhadap nilai-nilai sosial yan…

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7786

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