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INTERNATIONAL MARKETING
CATEORA, PHILIP R.GILLY, MARY C.GRAHAM, JOHN L.

Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…

Edition
14th. ed.
Call Number
658.848 CAT i 14th
Availability2
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INTERNATIONAL MARKETING INTERNATIONAL EDITION
CATEORA, PHILIP R.GILLY, MARY C.GRAHAM, JOHN L.

"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…

Edition
14th. ed.
Call Number
658.8 CAT im 14th
Availability1
Add to basket
View DetailCite
cover
INTERNATIONAL MARKETING
CATEORA, PHILIP R.GRAHAM, JOHN L.

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stan…

Edition
13th. ed.
Call Number
658.848 CAT i 13th
Availability3
Add to basket
View DetailCite

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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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